She purchased a nicely designed measure to develop PUTIT by her own.
That is an original type of PUTIT.
However, the strap doesn’t stop in your desired length.
In the early stage of PUTIT development, there was no notion of “Retractable Strap”. When she thought of this retractable strap, she just wondered why such a convenient item was not in the market.
In developing PUTIT, her focus was to make small and light, cute-looking and safe item. Since this stage, her long, uncompromising journey for PUTIT creation started.
It took eight years of twists and turns , but finally she succeeded in commercializing PUTIT.